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I LANSTON TYPE COMPANY I GERALD GIAMPA I
¶ THE JOHN DREYFUS book was a departure for me. In the past I had used far more complex printers' fleurons. A challenge with many surprises.
This photograph illustrates a suite of printers' fleurons in developmental progression for the book bindings papers.
I worked, which was normal procedure for me, through many possible designs, pulling multiple proofs before the faintest concept of a completed work would show itself. I never knew where the design was taking me in these sequential proofs.
I called this "design by roller coaster ride". The design cycle was emotionally accelerating. There was a loss of control, a sense personal reduction overcame me.
Also, usually I never knew how I picked the "final take" for the press.
The work designed itself. I was its' witness, I was its' hands.
This is not unique, many in the arts enjoy similar creative experiences.
GERALD GIAMPA
Book Designer
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